With 20 years’ experience in industry, MY SEA has the know-how to deliver an unrivalled service to you. As one of the most reputable yachting companies and a founding member of Cluster Yachting Monaco, we offer an all-encompassing service including superyacht charters across the globe, luxury yacht sales, yacht management and conciergerie services for corporate and private events.
In 2005, MY SEA opened its headquarters in the epicentre of luxury, the yachting hub of Monaco. Following 7 years of successful work with clients and partnering brokers, MY SEA expanded to London in 2012.
In 2017, MY SEA opened its Saint Tropez office to improve the company’s physical presence along the French Riviera and simultaneously saw an opportunity to expand beyond the Mediterranean to one of the most favoured Charter destinations on the map, Croatia. We are also able to boast a much wider coverage thanks to our extensive global network of strategic partners.
As a boutique brokerage, each of our owners and yachts is given a bespoke service from management to sales and charter. Our professionals are available 24/7 to provide you with support as and when you require it. Our responsive and proactive Mediterranean and Adriatic teams work within the 20m to 100m yacht range for both motor and sail vessels.
Chartering a yacht is a very simple process when you have an experienced and well-connected charter broker at your service. MY SEA is a MYBA member, employing the most knowledgable professionals in their fields to assist you with making your dream charter a reality. We ensure that you are sent a tailored selection of yachts suited to your needs and desires from our database of over 1700 yachts.
Our experienced charter brokers are available to offer support and conciergerie services throughout the booking process and during your yacht charter. Our professionals will also offer their expert advice on how to reduce VAT fees during your charter, whilst ensuring your itinerary remains suited to you. Using our outstanding local knowledge of the best onshore and offshore destinations, our charter brokers will create your bespoke cruise itinerary. Toast to the beauty of magnificent coves and dine with the backdrop of the sunset, anchored in stunning bays or discover the most exhilarating spots to experience the wealth of water toys onboard with the family.
We understand that chartering a yacht can be both a planned excursion, organised well in advance or a holiday booked impulsively only days or even hours before departure. MY SEA is prepared to accept last-minute charters with Visa payments and can handle instant APA transfers to Captains.
YACHT CHARTER CENTRAL AGENCY
With our dynamic and responsive charter team, you can rest assured that your yacht will not only meet and exceed your chartering expectations including your revenue goals, but she will also be cared for with the utmost attention whilst managed by MY SEA. We deliver a Post charter financial breakdown for you to review our progress as your chosen charter management company and to keep track of your revenue. Our client-focussed team is on hand 24/7 should you need them and they are equipped to rapidly resolve any issues or queries that you may have as an owner at a time convenient for you. We also respect the necessity of confidentiality for both our clients and owners and ensure to exercise discretion at all times.
MY SEA offers a free Visa card to our yachts for the purpose of Advanced Provisioning Allowances (APA) to enable the owner more control over the Captain’s expenditure during Charters. This is far more advantageous for the owner and client as the APA can be transferred instantaneously by MY SEA to the card and the card load fee is far lower than agency fees for cash deliveries onboard.
In order to deliver your yacht to market and showcase it to prospective clients and brokers, we conduct a comprehensive charter analysis. Following this, we conduct the necessary research to aptly leverage the relevant marketing channels spanning across digital and traditional methods to maximise your yacht’s visibility.
Additionally, our strategically located offices enable us to cover ground in the most sought after charter destinations across the Mediterranean and Adriatic. This means that we also have multinational professionals with local knowledge who possess the know how required to best present your yacht to potential clients and brokers.
MYSEA was established in the heart of the world’s most exclusive and luxury yachting hub, the Principality of Monaco. We also have three other offices located in London, Croatia and Saint Tropez to provide the best services to our clients. MY SEA is a founding member of Cluster Yachting Monaco, a community of the most revered yachting companies in Monaco dedicated to providing exceptional service and delivering luxury products to the Superyacht sector.
We are a pro-active member of MYBA (The Worldwide Yachting Association) and all sales contracts drawn up by our sales professionals follow the guidelines of this association. This contract is the most widely used and accepted within the yachting industry as MYBA is the most well known and reputable yachting organisation in the world. It offers a well-structured outline of most cases and scenarios which may arise, clearly defining the rights of the yacht owner and client.
Our dedicated team of sales brokers are unanimously focused on ensuring the client’s interest is their foremost priority. As a result, our team is available 24/7 to answer any queries or resolve any issues that you may have as a buyer, at a time convenient for you.
YACHT SALES CENTRAL AGENCY
Our MY SEA sales experts have the know how to be able to guide and support you through the entire sales process with the utmost precision, including: visits, pre-purchase surveys, contracts and after-sales care. Our team is on hand 24/7 to assist you with any issues and respond to any questions you may have at a time convenient for you.
With our experienced and professional sales team, you can rest assured that your yacht will be taken through the essential sales analysis required to determine its position on the market. Once we have agreed a price with you that is relative to other yachts of its calibre and type on the market, we will begin implementing a marketing strategy designed by MY SEA to reach the most relevant clients and brokers.
We will showcase your yacht to both our direct client contact base and beyond via the international brokerage community to ensure the highest possible visibility for your vessel. In order to do so, we leverage both digital and traditional marketing channels, including events marketing. Our marketing team will organise promotional events that will enhance the probability of a sale, these include Boat shows, Open days and Client cocktails. Not only will brokers be able to come and experience the yacht themselves increasing the chances that they will propose her to their clients, but Boat Shows and Client Cocktails are also an invaluable way of placing your yacht in direct view of prospective clients.
Allow MY SEA to manage the sale of your yacht. We promise results, all the while ensuring complete transparency and discretion.
At MY SEA we work closely with our charter and sales experts in order to curate bespoke material to best deliver your yacht to market. We are constantly reviewing our strategy in order to maintain the highest visibility for your yacht.
Our focus in marketing is to ensure the best possible visibility of your yacht to clients and brokers via the channels they frequent. Following our comprehensive market research and communication with the relevant department, our marketing specialists ensure your yacht is listed across all the major charter industry databases, including MYBA. We then put together a complete multi-channel marketing strategy to get your yacht seen by a larger target audience. Your yacht will be promoted via announcements across our social media platforms, listed on our active website and announced on our news section, placed in the MY SEA table book printed once a year and brochures, as well as with a tailored selection of relevant print publications.
In addition to this, MY SEA also organises events for potential clients and brokers to come and experience your yacht. Private cocktails and events, open days and yacht shows are a hugely valuable method of marketing your vessel. We will organise this from start to finish for you, including port authorisation, stand bookings, stand set ups and marketing tools, as well as client giveaways.
MY SEA was founded in 2005 by Laurent Roussillon in the global yachting hub, Monaco. With decades of experience in the yacht charter industry, Laurent has an important network of contacts and a passion for yachting. He established MY SEA after spotting a gap in the market for a boutique yacht brokerage that offered a highly personalized and discreet service.
Fast forward to today and the company may now also have offices in London, Croatia, and St Tropez, as well as a luxury villa portfolio in MY SEA Luxury Home and an exclusive partnership with the Monaco Luxury Group, but MY SEA remains true to the values it was founded upon more than a decade ago. Laurent and his team continue to offer the advantages of trust and personalization that come from working with a boutique yacht brokerage.
MY SEA prides itself on its high level of personal service delivered not only by the crew onboard, but also by a dedicated onshore team who ensure your every need is met. Let MY SEA draw upon its expert local knowledge and contacts to extend your charter from yacht to shore, with visits to exclusive private beaches, luxury designer stores and the most fashionable clubs, bars and restaurants.